Brittney and I have found several publications from which we want to use as inspiration for the aesthetic of our magazine. The first publication is the Harvard Business School marketing booklet. It isn't very visible in the following picture, but the title "The World's Thinking" is raised, and has a vellum behind the cut-out portion of text. Clearly, we will not be able to use such an expensive design in our project; however, it is a modern style that has caught our eye. Inside the booklet, the designers have used crisp icons to illustrate their message.Another marketing material that caught our eye was that of Bloomberg's entry-level career pamphlet. The use of vibrant colours and Polaroid pictures make this pamphlet stand out and appeal to college-aged students.
The final form of inspiration for our magazine's aesthetic is the Boston College Business School booklet. This booklet takes a very simple and uncluttered design approach. The photographs in this booklet are striking and vivid in colour, catching the reader's attention easily.
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